Titta Allegra and Bob Rullo have over 50 years of combined experience in the health care industry including pharmaceutical and biotech marketing and sales, brand development and advertising and medical communications. Titta’s experience covers the gamut from strategic planning, to new product planning and marketing planning, in large and small companies. In addition, she founded and ran Grey Strategic Market Conditioning, a division of Grey Healthcare Group.
After 14 years in sales and marketing at Syntex Laboratories, Bob established two West Coast-based medical education agencies, Churchill Communications West a division of Churchill Communications North America and IntraMed West – a division of Sudler and Hennessy. His experience includes strategic marketing, medical education, advocacy development and consumer education.
Working now as independent consultants, Titta and Bob have successfully positioned themselves as a “one-stop marketing shop” for biotechnology and pharmaceutical companies in need of both strategic marketing expertise and market preparedness programs. Their client base ranges from small companies that do not yet have a marketing function in place to larger organizations that require a strategic integrated plan for the implementation of communication programs.
During their presentation “The Importance of Market Conditioning for Emerging Companies’ New Products, they will delineate their proprietary approach to the creation of a strategically sound, systematically built and cost effective communication plan for small organizations, addressing specific initiatives that lead to increase professional advocacy and product and company awareness.
