Sue Rowinski
Ms. Rowinski is Principal of the Sue Rowinski Group LLC, a reimbursement and marketing consulting firm located in the San Francisco bay area. The firm is retained by private and public medical device companies and investors for proprietary reimbursement and marketing projects that can cover the entire company/product life cycle. Projects can include reimbursement due diligence and risk analysis, design and the implementation of Medicare and private payer plans and integration of these plans into a client's clinical and marketing efforts and interim onsite management services for marketing and reimbursement.
In addition to her consulting work, Ms. Rowinski has over 15 years of operating experience in the medical device and imaging industries, including management responsibility for reimbursement, marketing and sales. Her experience spans the
company life cycle and includes advancing companies through the fundraising, product development, and product launch phases. She has raised private equity and managed strategic corporate partners. Ms. Rowinski has secured Medicare reimbursement approvals and has been responsible for three product introductions that included the U.S., Euro zone and Japan.
She was Vice President, Marketing (PharmaSonics, Sunnyvale, CA.) where she was responsible for global reimbursement and marketing. Previously, she has held several management positions with increasing responsibility; Director of Marketing (Cardiometrics, Mountain View, CA.), Global Marketing Manager (Medtronic, San Diego, CA), Product Manager (Quinton Instrument Company, Seattle, WA.). Ms. Rowinski began her life sciences career as a Cardiology Ultrasound Sales Representative for Advanced Technology Labs (ATL, Seattle, WA).
Ms. Rowinski holds a M. S. in Engineering/Bioengineering from the University of Washington and a B.S. in Health Physics from Purdue University.
Ms. Rowinski has been the Director and an Instructor, since 2005, at the University of California-Berkeley extension course Developing U.S. Reimbursement & Health Economic Strategies for Medical Devices. Other lecture engagements include the University of California Haas School of Business; Purdue University BIOMEDSHIP program; University of Michigan Bioengineering Dept; Rensselaer Polytechnic Institute (RPI) Biotechnology Management & Entrepreneurship Seminar Series; the Medical Device Manufacturers Association (MDMA) and the Medical Marketing Association.
