Ms. Faries is CEO of SciMed Partners. SciMed, headquartered in the Bay Area, helps established companies, potential investors, and entrepreneurs assess markets, technologies, and intellectual property in the scientific and medical arenas. SciMed focuses on medical devices, medicine, biotechnology, pharmaceuticals, and emerging technologies. “Susie” has held senior executive level positions with major US corporations including Vice President of Marketing for American Medical Response, the largest provider of emergency medical services in the US ($1 billion in revenue) and Vice President of Marketing for American Medical Pathways, the technology subsidiary of American Medical Response. She has worked in large and start-up environments in medical devices and health care technologies. She is the former CEO of SMS Healthcare, headquartered first in Virginia then Denver, with offices in North Carolina and West Virginia. She comes from a family of entrepreneurs that has an 89-year track record of successful business operations.
Experience has shown that effective life cycle management (LCM) is critical to maintaining customer satisfaction, while minimizing waste and expense. This presentation guides attendees through the critical moments of the medical life cycle, beginning with the introduction of a new product, the "maintenance" of the product during its core lifetime, and finally, the obsolescence and likely replacement of the product in the field. The presentation covers: • Definition of life cycle management • Required coordination of multiple departments • How customer focus is the first requirement • Roles of involved departments • Implementation of effective life cycle management
