Audrey Erbes, Ph.D., is a global life-science business development and marketing consultant, industry educator, organization leader and public speaker who originated several bioscience business development and marketing courses at the UCB and UCSC Extensions in 2002. She has 25 years of managerial experience in the biopharmaceutical industry including Executive Vice President and Co-founder of Kowa Research Institute, a biopharmaceutical licensing and investment subsidiary of Kowa Company Ltd., Japan. Previously, she held both U.S. and international management positions at Syntex Corporation in product management, strategic marketing, business development, and market research, with a special emphasis on Europe and Asia/Pacific/Canada.
Industry involvements include the article “Face to Face with Investors,” Pharmaceutical Executive, (June 2003); chair for BIO 2004 panel “The Most Likely Successful Business Model for Personalized Medicine;” current Secretary of the Board for the Bio2Device Group; and past Board member of the Syntex Syva Alumni Association. She was also contributor to PharmExecBlog on Jan. 14, 2008. Audrey was named the NCC—Association for Women in Science, “2006 Distinguished Professional” and Professional Women’s Healthcare Alliance (PWHA), “2006 Innovator of the Year”. She holds an M.A. and Ph.D. in political science from the University of Florida.
Marketing is more than developing a sales brochure and making sales calls after a product approval. It's a critical function in deciding whether or not to give up your day job to even start a company, recruit critical management staff and obtain necessary funding. Dr. Erbes will share her "Pillars of Success", a checklist for evaluating products and companies, and discuss the role of in depth opportunity assessments, business plans and their content.
