Debbie Donovan, Consultant at eGold Solutions, began her career at a boutique medical advertising and public relations agency. She then jumped to the client side working on products that served the ENT, Orthopedics/Spine, Ob/Gyn and Oncology surgery specialties. She worked at Somnus, Kyphon and Conceptus, Inc. where she led the marketing communications, public relations, graphics and event teams. Most recently, she was a Senior Manager at Intuitive Surgical focused on market development programs and e-marketing initiatives. Debbie is currently developing practice, hospital and referral marketing programs and applying social media strategies for healthcare providers and companies. She holds a BA degree in public relations journalism from the University of Southern California. http://www.linkedin.com/in/donovandebbie
Debbie will explain how to use available social media tools to develop marketing initiatives with objective of providing support for a medical device company’s products and technology. She will cover the basics of getting started as well as how to facilitate the successful usage of social media.
