Reena Mishra joined VisionCare Ophthalmic Technologies in 2011 with over 11 years of line marketing experience in medical device companies in both high growth and development stages. VisionCare has developed the first FDA-approved telescope prosthesis demonstrated to improve vision and quality of life in individuals with End-Stage AMD. The telescope implant is integral to the CentraSight® treatment program which has been created to help patients follow the necessary steps for proper diagnosis, surgical evaluation, and postoperative care. Reena currently leads VisionCare’s global marketing, practice development and CentraSight® Access case management programs. Prior to joining VisionCare, Reena held various marketing positions with Pivot Medical, Spinal Modulation and ArthroCare Corporation.
Reena holds an MBA from Santa Clara University, a MA in Kinesiology from San Jose State University, and a BA in Kinesiology from Occidental College.
Have you ever wondered how new medical technologies make it onto the 5pm news? Do you wish YOUR revolutionary technology would be featured in the media but don't have an expansive budget to hire a PR agency? In this session, you will learn how one small medical device company landed hundreds of news placements without a formal agency and on a shoe string budget. You, too, can raise your products awareness, pique interest and drive demand with both patients and healthcare providers following some sharply focused and creative steps.