Regulation of Biomedical Products: Advertising, Promotion, and Labeling, June 25 and July 9, 2011
Topic: Questions UCSC Extension course will answer-- Is it Advertising?
Is it Promotion? Is it Labeling?
Speaker (s) – Joyce L Chiarenza, Instructor, and one guest speaker
Date and Time: Saturdays, June 25 and July 9, 2011, (8:30 AM – 5:00 PM)
Registration: www.ucsc-extension.edu (Biosciences/Regulatory Affairs)
Topic Description
These questions and more will be answered at the next UCSC Extension Course: Regulation of Biomedical Products Advertising, Promotion, and Labeling (Course Code: 20756-008)
The biomedical industry offers numerous examples of what not to do when it comes to advertising, promotion and labeling. Drawing on real-world cases in the public domain, this workshop-format course unravels the mysteries of advertising, promotional regulations and guidance documents, and provides hands-on experience with their interpretation and practical application. Participants learn what gives regulators the grounds to take action on violative materials, and they gain an appreciation of the risk levels inherent in various promotional strategies. The instructor highlights the dynamic between regulatory professionals and the marketing, medical communications and corporate communications departments, and offers tools for effective partnering around their joint advertising, promotion and labeling activities.
This course will benefit regulatory, medical, legal, marketing, and sales professionals responsible for the review of materials used in the promotion of prescription and OTC drug, biologic, medical device and diagnostic products.
