Valli Bindana, President and Creative Director, KreativeVistas applies her intense film making and advertising experience to Life Sciences to create highly persuasive patient education films for clients like Kaiser and Orthocure. Valli began KreativeVistas in the summer of 2006 with the goal to bridge the gap between complex medical concepts and the rest of the world’s ability to understand them.
KreativeVistas works in collaboration with Spinnomedia, a company that has been creating high-end 3D animation films on Life Sciences for the Santa Barbara School District for the past 4 years. Besides creating patient education films, KreativeVistas aims to create presentation and marketing films for bio-device and Life Science companies.
Prior to starting KreativeVistas, Valli worked with leading advertising companies McCann Erickson, Foote Cone & Belding, Godwin Austen and Mudra, and is responsible for some of the most successful and path-breaking communication campaigns and film productions. She has launched Tropicana in India, launched the most successful food & beverage units of Radisson, the first bikes of LML, the prestigious Habanos launch and led a team to develop one of the world’s largest travel portal www.makemytrip.com.
Communicating today’s increasingly complex medical concepts to patients can be both challenging and time-consuming. A well informed patient tends to make wise decisions and lifestyle choices. But at the same time when health care vernacular becomes overwhelming and confusing, patient education at best remains an unrealized theory. Find out how physicians and health care professionals can simplify life by bridging the communication gap between themselves and their patients - by watching medical animation films.
