Susan Hopkins has marketed across brands, companies and industries in her 18 years as a marketing executive. Beginning as a summer intern at Proctor & Gamble in the pharmaceutical division, Susan progressed across four brands in four different disease categories to Brand Manager at P&G before leaving to join Gibson Guitars as Product Manager of the Acoustic Guitar Division. A year later, after moving to the West Coast, Susan joined Genetech, where she worked for six years in endocrinology and bio-oncology. She left Genentech to join Gilead Sciences where she managed Hespera for Hepatitis B. After leaving Gilead, Susan spent a year serving as a Board Member and volunteer for the San Francisco International Arts Festival and Coastal Repertory Theater in Half Moon Bay. Susan returned to work as a marketing executive for Zume Life, a new start-up based in San Jose developing a personal health solution to help people with chronic disease, where she currently serves as Vice President of Marketing.
There is nothing like first-hand experience marketing across brands, companies and industries to really demonstrate the marketing principles that hold true no matter what. Susan Hopkins will share “lessons learned” from 18 years of experience across multiple industries including companies such as Proctor & Gamble, Gibson Guitars, Genetech, Gilead Sciences, the San Francisco International Arts Festival and a new start-up Zume Life.
